ADIDAS

Thought : To launch a campaign that showcases the power of a sports brand in awakening the fierce spirit within those stuck in nine-to-five jobs. A call to action to channel the sporting spirit that lives within us all. The highlight of the campaign was the sports medal designed for Adidas, which went into production and was awarded to participants for their outstanding performances.

Specifics : Campaign design, press, digital mailer, web banner, OOH, photography art direction, typography, product design, event collateral, and illustration.

Agency : DDB

Client : Adidas